UTM parameter builder

Add tracking parameters and get a clean, campaign-ready URL in seconds.

Final URL: —

UTM parameter builder

About this tool

Use the free UTM builder to add standard Google Analytics tracking parameters to any landing page URL. Consistent source, medium, and campaign names keep your reports readable. When the URL is ready, copy it or shorten it on iID.lt so people see a clean link instead of a long query string.

How it works

Three quick steps — then download or copy. Each tool page includes tips and FAQs.

Paste your destination URL

Enter the full landing page address, including https://. If the link already has parameters, the builder merges the UTM tags cleanly.

Fill in source, medium, and campaign

Use names your analytics team will recognize later: the site or channel (source), the format (medium), and the campaign name. Leave unused fields empty.

Copy the URL or shorten it on iID.lt

Copy the finished URL for ads and posts, or shorten it on iID.lt to get a tidy link people are more likely to click.

Frequently asked questions

What are UTM parameters?

UTM tags are query parameters, most often utm_source, utm_medium, and utm_campaign. They help analytics tools attribute traffic to the right channel and campaign.

Is this tool free?

Yes. It is free to use in your browser, with no sign-up.

Do I need an account?

No. Build your URL and copy it straight away, with no account required.

Should I shorten a UTM link?

Yes, if you share it in SMS, print, or social posts. Shorten the finished UTM URL on iID.lt: the tracking stays intact behind a tidy short link.

Will empty fields break the URL?

No. Leave unused fields blank and only the parameters you fill in are added to the final URL.